SDG Web Agency Blog

How Much Does A Website Cost, Seriously

Cesar Abueg - Thursday, March 12, 2009

This is what every customer who wants a website ask. How much does a web site cost? And not to say it's not a legitimate question, because it is. The only problem is, it may not be the right question. It's like asking a used car salesman, how much a car is? Of course he would say, "Well what type of car are you looking for?" and a bunch of other related questions that ultimately would lead to the car, they would recommend for the specifications or choices you just told them.

How Much Does A Website Really Cost?? Well that depends, on these factors:

  • Experience of the Web Firm/Web Designer - how much real experience does your web site firm/web designer have? The more experience, the more costly they would be (Hourly rates start around $50 - $125). Factors to consider as well, a fully staffed web design firm has it's benefits, but you are most likely to pay top dollar for your site, a freelance web designer are often less expensive. A growing trend for web firms, is a company with a flexible team of professionals. A hire by demand kind of team. There are pros and cons for each as you can imagine, it just depends on the scope of your site.
  • Strategic Design Elements - we are talking about visual elements contained within the site. Well designed sites not only have appealing and custom graphics, but they are also well structured. So combine compelling design elements, usability considerations, and call-to-action approaches, this stage of development can take considerable time. This can also determine the success and failure of a site, whether or not it appeals and meets user expectations.
  • Flash Animation - is great feature when used properly. Create compelling animations with sound, moving video and graphics, and capture your audience. Depending on the length of the animation, and it's complexity (sound, buttons, and transitions), this can be a hefty price to pay to have on your site.
  • CMS & SaaS Solutions -CMS stands for Content Management System, which is an application in which can use to create, edit and manage your site's content. There are many CMS's out there, and they all vary in capability, cost, ease of use, cost of ownership, etc. SaaS stands for Software as a Service, which is a paid license service for robust and turnkey applications. They are more robust and often are more complex than a CMS. Depending on what you get, prices vary and so are the features. Some of the common features are content management, blogs, photo galleries, article management, search feature, e-commerce, bookings and more.
  • Custom Application - are custom built websites that are built often times from scratch or a software framework. This type of website building allows site owners to get exactly what they want in terms of how a website works and functions.This type of venture requires great capital to build at first and some to maintain as well. The advantages are huge, but the costs can often detract most businesses.
  • SEO (Search Engine Optimization) - is a type of service that enables your website to be found by search engines. The process or techniques to do this, vary for each SEO firm, some are legitimate others are not. The concept of "built and they will come" does not apply with the web. So building a website is just the beginning. Getting it found by your target market is another. This is just one aspect of internet marketing.
  • Internet Marketing - is required and often neglected as part of the web design process, due to the importance of driving traffic to your site. Whether you choose an SEO route, as mentioned earlier, or PPC (Pay-per-click) advertising method, which entails paying to be on search engines through chosen keywords, or Banner advertising, in which an ad is placed on a third-party site once clicked on goes to the specified page within your site.
  • Social Media Marketing - is a fairly new internet marketing method, but quickly gaining momentum, due to the overwhelming response and interaction between social media sites such as,,, and, to name a few. The difference between this type of advertising, is trying to make it less obvious that it is one. This requires further explanation on another blog, but lets leave you with this thought; social media marketing is all about the user having dynamic interaction with a site and choosing to be so.
Now that we have laid out most of the major factors that can affect the cost of a website, it is up to you to choose what you want included. So talk with your web design firm/web designer and discuss your goals and objectives, and the options or factors that are applicable to you. Depending on what you want on your site, how you want it done and what makes it work behind the scenes, affects the cost of your website. So get multiple quotes that outline the cost and you figure out what approach you want.

About the Author:
Cesar Abueg Jr. is a ten year web veteran with a passion for business, and people. He is the President & CEO of SDG Agency, a small web design & marketing agency based in Central Florida. He is a FilAm wanting to change the world. You can connect with him on Twitter or Facebook.

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