SDG Web Agency Blog

Web And Business Predictions Revisited for 2010 and Beyond

Cesar Abueg - Tuesday, September 14, 2010

So I wrote a blog post 9 months ago on my personal "Posterous" account called "Web & Business Predictions for 2010". I wanted to revisit what I wrote and see how I did to further expand my thoughts on it. No, I don't have a crystal ball telling me or confirming these predictions by any means. So who knows if its accurate, but read further on and see if I was accurate. Now if I'm correct with most of my predictions for rest of the year and beyond, then this post will be advantageous to you. If not, sorry I wasted your time, but I promise its got merit.

  1. Facebook is Gonna Dominate - I think everyone saw this coming, so this was easy. I do have to mention though, some are saying it will be gone in a few years. I beg to differ. My reasons for this will be on another post.

  2. Its About Relationships - It always has been, and will be more so than ever. As the web and social media grow, that means anybody & everybody will have a website and a blog to pitch you their products & services, relationships will be at the core of anyone's success.

  3. Real Value & Price - This is "The Law of Value" according to the "Go-Giver" author Bob Burg. Which states, "Your true worth is determined by how much more you give in value than you take in payment." As I mentioned earlier, everyone will be on the web, and that means price comparison will be more fearce than ever. So make sure in the relationships you build, you're complementing them with "real value & price", or else loyalty can be thrown out the door.

  4. Building Loyal Raving Fans - Let me clarify. If you're going to build a fan base, make sure they're well equipped. Its the cheapest form of marketing. Make everything you have easy to share throughout all the platforms and media.

  5. Twitter Alone is Dead - Anyone utilizing Twitter effectively knows this. More engagement requires further interaction than 140 characters. So make sure you have a blog or a website for your followers to go to.

  6. Video Goes Even Further - Youtube is the new search engine. What??? Yes, people would rather watch a video than read something online. Darn, I guess I'll need to get on the bandwagon on this. Stay tuned.

  7. Authenticity Redefined, True Morality is Pursued - True morality is not catching up as I had imagined. Although, with the help of social media, transparency is up, meaning that corporations can't hide behind traditional news anymore. They've got Twitter, Facebook, Youtube and much more to handle. So PR would be a nightmare if people called you out for doing something unethical.

  8. Niche It Even More - This is funny, as I read this again. I remember getting tons of spam and email broadcasts from marketers on "how to niche..." this and that. Yes, this will grow even more.

  9. Locally Focused, Yet Worldly Open - More and more, we hear "support your local businesses", and we'll hear it more until our ears bleed. So get use to it. If you are a business, try to do business with someone within your area. You give them business, it will be only a matter of time, when that favor is returned.

  10. Locally Smart & EffectiveIBO's (Independent Business Owners) who rely on locals will really need to step up their game and dive into social media quickly. They will still need to do it right and not just be a noise to their customers. This of course, gives them the ability to reach globally as well. Now how they maintain their brand to reach their customers is up to them. I would direct them back to #2.

  11. Partnerships Becomes An Even More of a Necessity For Success - Yes, this is more crucial than ever. If you've got a product or service, and you are an underdog, you're gonna need help from others. So learn how to work with others. To make big changes without killing yourself, you'll need more help to take on the big fish.

  12. Push For Multilingualism - On this one, it hasn't really pushed well, but big corporations understand this and soon enough, we'll all follow. This will be made possible by multilingual copywriters and marketers, making it easy for us to dive into this new market. We'll see what happens. At least for now, thank God for online translations on browsers.

  13. Mobile Is The New Netbook - On my last post, I wasn't really sure what I was saying, but I knew an Ipad wasn't what I wanted. You see, I want something more portable yet just as powerful as a notebook. Perhaps a new generation of smart mobile devices will come along that will allow us to be truly mobile and accessible. Perhaps the new Samsung Galaxy Tab can fulfill that (Picture below). I'm sure Apple, Dell and Microsoft are all racing to get there. 

About the Author:
Cesar Abueg Jr. is a ten year web veteran with a passion for business, and people. He is the President & CEO of SDG Agency, a small web design & marketing agency based in Central Florida. He is a FilAm wanting to change the world. You can connect with him on Twitter or Facebook.

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