SDG Web Agency Blog

FREE Can Be A Turnoff, It Shows That You're Cheap

From business cards to websites, you see it all around, and you know their free. Now, let me ask you something. When you see that a business professional has a FREE business card or a FREE website, would you lose respect for them? Or would you think their cheap?

Its either or, regardless, you'll at least think in some form or fashion, that they simply can't afford it, and therefore, you may also deduce, that they may not be good at what they do. 

You may also think, they're simply being shrewd or prudent with their spending.

How would you like to be portrayed? Successful, cheap, shrewd or prudent.

We all make judgement calls when it comes to "first impressions", we look at a person and try to see if we can like them, trust them or want to do business with them. 

Next time someone gives you a business card, and its a freebie, check your thoughts. Or the next time you visit a website and its a freebie, because in the bottom of the site, its says, "free site by...", what do you honestly think of the business.

Now, don't get me wrong, "free stuff" is not bad. At least for this point, its not bad for nonprofits, but for a business, I don't think it pans out. There are so many options to choose from these days to get a website. You can get them really cheap if you wanted to, you just have to do all the work, or you pay someone to do it for you.

Just don't get it FREE, it looks bad, that's my opinion. Is it yours too? Tell me what you think.

Don't Just Survive, But Thrive

Yes, the US economy is not looking good, that means your business may need to take precautions to handle the slow flow of business, if you haven't already. As a web design firm. Here are a few tips that can help your business in these trying times.

A Hard working Web Site Can Save

Here are some simple tips that can help save your business:

1. If you can do the changes, do it yourself, why pay a web designer $$$ (Need a CMS?)
   • Update your site where you can make simple text changes yourself, or manage your store products easily with a website that gives you control. Without a Content Management System (CMS), you are burning money away.
2. Provide good content that saves you time (FAQ's help customers find what they need)
   • Does your website provide useful information that your customers can easily access and find? Have an FAQ area, a Forum for open discussion, or a help center area so that customers are not taking up your precious time on the phones.
3. Improve Customer Relations (Stay connected with your customers, or your competitors will)
   • Cost of acquiring new customers is higher than keeping one. So invest in your customers. Keep yourself in their radars by sending them useful and timely newsletters by email.
4. Get famous and become a Social Butterfly (Is your website search engine friendly?)
   • Believe it for not, having a blog, is not just about your escape to talk, but you can use it to get your customers engaged and excited about your product and service, while at the same time, giving your site the traffic it needs. Write carefully and strategic. It needs to be interesting.

Stay tuned more tips coming soon.

Do you want to have more control and effectiveness? Contact us today, and get a free no-obligation web site consultation and we'll help you save your business by using internet technology that is cost-effective.