SDG Web Agency Blog

There is a long list as to why websites fail, but I think by giving you just the top 3 reasons why your website fails, the rest won't matter, its broken. Act on it!

#1 Top Reason Your Website Failed - No Call-to-Action

You got them on your site, now what do you want them to do. What's the one thing you want visitors to do when they go to your site? Here's how you can make it so:

• Have an obvious button that takes the visitor to the next page YOU want them to go.
• Have an obvious button for each page unless its the final destination.
• If its not a link, any downloadable stuff, needs to be obvious as well.

#2 Top Reason Your Website Failed - Too Much Going On

Just imagine 3 people talking to you at the same time. Some websites out there do the exact thing, they put too much information "above the fold" with different colors and images, getting you to see everything all at the same time. Here's what you need to do:

• Prioritize your information, the top being the most important, from left to right.
• Minimize your images. Use it intentionally and let it complement, rather than just decorate.
• Minimize your text. People don't read much on the web. Keep it short and simple.

#3 Top Reason Your Website Failed - Lacking Credibility or Authority

You may have a great looking site that gives users a proper flow to get them to the ultimate page on your site, but if you can't convert the user into a customer, or a buyer, then you've failed. Most of the time, the reason why that happens is because you don't answer the question, "Who are these guys?" Here are some tips to increase credibility:

• Answer the question, "Who are you?".
• Have a way for users to contact you. An email or phone number would be nice, especially an address, if possible.
• Answer the question, "Why should I trust you?".
• Provide valuable information that is useful to the user.
• Spread the message and get guests posts or interviews with the media.
• Provide real to life testimonies.

The economy is still struggling, but it doesn't have to stay that way. And thanks to the many guys that I've gotten to know in the "Go-Giver" community, SDG didn't have to suffer much from it. Who else then to host, and lead this incredible event in the new year, than my good friend Bob Burg, along with professional speaker and renowned businessman Paul Martinelli, called "The Big Event".

This event just got even bigger, now that my all time favorite writer & speaker will be sharing his timeless wisdom with us. His name is Dr. John D. Maxwell, he is an international best-selling writer & speaker who's written many books on leadership. 

Along with three other speakers, they will be joined with a great following of "Go-Giver" business owners, making this a must-see event of the new year. As it says on their site:

"Join us and experience the benefits of hearing other business owners’ challenges and how they overcame some big obstacles. There will also be plenty of opportunities to interact with each other as well. Let us all come together … and challenge and support each other to be the best we can all be and take control of our lives and businesses."

Hope to see you there.

To find out more details & to register, visit their site today: www.thebigevent2011.com

So things with #GetSocialBrevard is coming along pretty good. But its no time to relax and ride the wave, lets keep building this thing up. If you haven't heard about what's been going on. Basically, a bunch of Brevardians have been meeting monthly (last 2 months) for the purpose of "getting social". Its not your normal networking event. Here we talk about "Social Media", and how we can benefit from it, and how we can help Brevard, so to speak, get on the bandwagon of social media.

Watch the video below to find out more: (Thanks to our friend Ivy, co-founder of Your Simple Media):

So next month, at Duran Golf, we'll be meeting again, and for 30 minutes or so, I'll be going over the 5 Laws of Stratospheric Success, from the book, "The Go-Giver", by Bob Burg & John Mann, and how it applies to social media.

Why come? Aside from the great connections, the food, and learning about Social Media and how it can apply to your business, we want you to be a part of a new movement here in Brevard. This movement is founded on the Go-Giver laws, and that's why we're addressing it on the next #Tweetup. Yes its a #tweetup as well.

We'll be at the Duran Golf Club from 6 to 8pm, on November 11, 2010. See yah there!

REGISTER NOW via Eventbrite

Here's last month's #GetSocialBrevard photo gallery on Facebook.